Turn your passion into a thriving career.

Learn how I went from worrying about the cost of a canvas to an exciting and creative career, step by step.


The Business of Art with Julia Veenstra

In this course, you'll learn how to:

Develop Your Brand & Voice

Find Creative Consistency
Sell Through Galleries & Shows

About This Course:

To be an artist means waking up in the morning ready to create something beautiful, something that frames the world around us in a fresh way. An idea will come to you - in the grocery store checkout line, in the middle of the night, as you stand at the kitchen stove - and you’ll itch to turn that idea into reality, to paint it into life. Art is beauty, indeed.

Unfortunately, beauty alone doesn’t usually pay the bills. The fact is that Art is also a business, and a tough one at that, but I’d like to help you figure it out. I’m Julia Veenstra, and I’ve been painting for over 30 years, my work is in galleries across the continent and in my career, I’ve gone from stressing about the cost of canvases to more than half-a-million in sales in a single year.

If you’re ready to turn your passion into a thriving career,
I’d like to show you how I did it!

In this online course you’ll learn - at your own pace - how to develop your brand, build your creative discipline, market your art in galleries, at shows, and online, and take steps toward making your craft your full-time job. It's time for you to take your creativity and business to new heights. 

It’s time for you to take your creativity and business to new heights. Let's do this - it's going to be tons of fun!

BONUS - Registered Students will also have access to a private Facebook Mastermind Group where we can learn and grow from each other!

Meet Your Instructor

Julia Veenstra is a Canadian artist whose work is found in collections around the world. Julia has lived in four different countries, and brings the influences of each to her impressionistic representational, and lively style. Her work reflects the joy she sees in her surroundings, and so her medium of choice is acrylic as she enjoys the immediacy and the bright colours.

In the past few years, Julia’s work has highlighted her native Canada’s vivid landscapes, leading to nationwide recognition and a feature as the cover on the Royal Winter Fair. Today, she is the co-founder of SquareFootShow.com, Art Label, and Crown & Press Gallery which will soon open its doors in the Hamilton, Ontario.

Did you know?

Julia’s bright and colourful cow graced the cover of the Royal Winter Fair program

Julia and her work has featured on CBC, HGTV, Netflix, Hallmark & more! 

Julia’s work is a mainstay at galleries from coast to coast, with owners worldwide!

"Watching Julia Veenstra's success at Avens gallery has been amazing! She is definitely an artist to collect and a fantastic teacher with her personality style and great sense of humor!" 

Avens Gallery


The Business of Art with Julia Veenstra